Hogan Media is rapidly developing a strong online sales division and with this have partnered with "Clickstream Media". This is one of Australia's leading online media representation companies. Ad targeting is nearly as old as the Ad industry itself. What makes the Internet different from traditional media is how it can encompass both classic targeting methods, such as demographic or psychographic, and interactive ones, such as behavioural targeting or paid search.

Ad targeting is both obvious and elusive. It's obvious that when marketers target ad's at an audience receptive to their pitch, the campaign is likely to be more effective. However, what is elusive is the audience who are they? how do you find them? what's the best way to touch their hearts and minds once they are found? what the Internet adds to the puzzle's solution is more precise targeting of today's fragmented audience. - if you are planning an online campaign then we should be your first call. www.clickstream.net.au